Meet the Artist
Yoshino is known for being bold, being innovative, and creating beautiful works of art that are absolutely intriguing and constantly progressive. With clients like Altantic Records, Elle, and Dazed and Confused, he's been able to utilize is creative mindset for a unique array of companies and brands. We chatted with him about his process, ideas, and inspiration. Make sure to follow him on Instagram.
J+J: Name & Location?
Y: Yoshino, Los Angeles
J+J: As a creative there are many different terms, do you go by "photographer"?
Y: I guess I just go by artist since I've branched out into various forms of art! I use 3D scanning, video, photo, and podcasting all as mediums to create artwork.
J+J: Where is your favorite place to shoot?
Lately I've been shooting a lot in the studio!
J+J: Your work is very unique, especially for someone who works primarily with fashion. What first brought you to this industry?
Y: I started shooting almost 10 years ago. I try not to think about creating work with any particular style in mind. Fashion is a medium to tell a story. I try to exist as myself and if the project feels right I'll take it on. Trying to follow my instincts as much as possible.
J+J: Where does your main inspiration come from? Are there any specific people that influenced you?
Inspiration can come from many sources. Sometimes I get inspired by the most subtle things.. Watching a film, listening to one of my other artist friends talk, hearing someone speak passionately about something...
I get inspired by visual, audible, and sensory elements. People are multifaceted and complex creatures.
In life there are a multitude of things that can inspire.
I just try to listen to things a lot better these days.
Specific people of influence... There's too many to name.
J+J: We focus a lot on brand awareness, are there any tips you can share that have helped you get more exposure?
Y: Don't do things for exposure. Don't try to assimilate into socially accepted norms. Be yourself and be confident that your unique genius will shine through.
J+J: What's your favorite social media channel right now?
Y: If I had to pick I would say Instagram.
J+J: Where do you see your industry going within the next 10 years?
Y: Virtual reality.
J+J: What music do you listen to when you're working?
Y: While working I like to listen to noise or ambient music. Aphex Twin, Tim Hecker, Nils Frahm, Autre Ne Veut, The Black Queen, Daughter, How to Dress Well... etc.
J+J: Aside from being a photographer, you also curate shows and create a podcast. Where do you see your career going from here?
Y: I'm not sure, but I'd like to help others find the good in themselves. I hope to inspire others and spread messages of love and courage. There's nothing better than the feeling of giving back to people.
J+J: Where is the first place you look when you want an adventure?
Y: I box about 3-4 times a week. That's kind of my happy place.
Aside from that I like to go travel as much as possible.